Monday, February 28, 2005

Tip: In-Store Coupons

Questions came once in a while from readers asking whether online coupon codes can be printed and brought to a store for redemption. The short answer is NO, for the majority of stores do not accept arbitrary format of discount code printed from your store. Imagine what if every one come up with their dreamed discount and print out their own coupon and ask the cashers in store to honor it. It will be chaos. Instead, online coupon codes can only be redeemed at a .com store in most cases. During the checkout process, most likely there will be a text box where the special coupon code can be typed in, and you will get the discount if all the requirement is met. That is basically how an online offer works.

Some merchants are putting efforts to build a distribution network of printable coupons, so coupons can be searched upon, printed out, and redeemed at a local store. For example, book store Borders often offer HTML link to printable coupon pags where coupon can be printed out and redeemed at a Border local store (check availability here). Other creative approach was tested by Gap last week to email the printable coupons to consumers. We at myJaco actually provided a special service on request to participate in such promotion for Gap. However, not many stores have followed this endeavor, probably because very few has national presence as Borders or Gap.

Nevertheless, consumers do want to access coupons, in a way that is easy to access and procure, something that is widely accepted. For this, Entertainment Book is more than just the in-store coupon book, it's "The Ultimate Savings Membership" as the company behind it says. Depend on where you live, you have the potential to save up to 50% on local entertainment, dining, lodging, and more with the Entertainment Book from Entertainment.com! It is a coupon book and it works just like you expect it should. At their web site, you purchase a copy of the Entertainment Book for your hometown or a city you visit regularly, and you'll receive literally hundreds of coupons to area businesses that will save you money on just about everything you do and need, from donuts to show tickets to hotel rooms and more!

Starting 3/1, Entertainment Book is offering 50% off ($12.50 off $25 listed) retail for the first time this year when you purchase an entertainment book online.

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